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Product photography is by far one of the most complicated aspects of commercial photography. With products ranging in size, from macro, to large objects where a warehouse is needed to build a set, the variables abound. Variations in background types, or none (transparent) is yet another element to consider and create, but most of all it is about lighting. The lighting techinques used will determine many of the ways the product will appear. Overall, it is the invaluble experience of a seasoned product photographer to make the decisions which will be the impression of your product to the marketplace. Amatures need not apply...


“There is nothing worse than a sharp image of a fuzzy concept.” ― Ansel Adams

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